Superlupo needed a brand identity that reflected the care, craftsmanship and sense of community at the heart of the business. Bringing together a bakery, pasta bar and deli under one roof, the brand celebrates traditional Italian food made properly - with quality ingredients, time-honoured techniques and a genuine love of sharing good food.

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Beginning with a strategic discovery phase to uncover the vision and personality behind the business, we developed a nostalgic yet contemporary identity inspired by classic Italian hospitality. A custom hand-drawn logo, warm colour palette and character-filled typography work together to create a brand that feels welcoming, authentic and full of soul.

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The final outcome is a distinctive and cohesive brand that honours Italian tradition while creating a neighbourhood destination where people can gather, connect and enjoy exceptional food every day.