When working on a brand or campaign, it’s not uncommon for a client to reference a particular era. Colour and style will certainly round out a periodical style, but the true key to evoking an era is by using the right typography.
There are so many beautiful typefaces available for purchase, but a fantastic place to start is always Adobe Fonts. They’re available with your CC subscription, and licensed for use on your business and commercial projects.
Rather than make you sift through thousands of fonts to find the right fit, we’ve done a quick round up of different Adobe fonts that will instantly evoke an era. 1950s The 1950s are nicely captured in quaint hand-painted window signage and crisp, clean sans serifs. Check out these three typefaces below:
1960s The 1960s are a bit flashier, with some high contrast display fonts and a touch of humanised script. Check out these three typefaces below:
1970s The 1970s embrace bold, rounded letters. The curvier, the better. Check out these three typefaces below:
1980s The 1980s regent this trend, with sharper edges and futuristic, tech inspired type. Check out these three typefaces below:
1990s The 1990s are a truly delightful mis-match of shapes, colours and styles. You will see a peak in rough edges and hand-drawn sketchiness. Check out these three typefaces below:
2000s The 2000s certainly held onto this hand-drawn flavour, but they refined it a little to have smoother edges and curves. Look out for added character with a bouncing base-line. Check out these three typefaces below:
2010s The 2010s loved a high-contrast display font and a slab-serif, for full yet elegant impact. Pair this with a subtle sans serif for the complete package. Check out these three typefaces below:
2020s The 2020s are evolving each day, however three styles you’ll see popping up in the modern era include: a low-contrast, delicate display; a stretched out monoline script; and a heavy and geometric sans-serif. Check out these three typefaces below:
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