NATALIE DUBERY PERSONAL TRAINING

Branding package

Natalie Dubery Personal Training is a Melbourne based health and fitness business who view fitness and exercise as a journey and a lifestyle. They place value in doing things the right way, and at the right level for each individual, with focus on growth and enjoyment.

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Their logo is a bold, one weight monogram, which is clean and simple, but contains a lot of character. It features a juxtaposition of curved and sharp corners, and is placed on a forward slope to symbolise moving forward and continuing on a journey. 

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Natalie Dubery PT’s colour scheme is bright, bold and energetic. An electric orange is balanced out against its pastel counterparts, while a bright green is featured against a deeper, darker tone to provide a rich palette with plenty of contrast.

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The brand was set up with a starting package including logo creation, icon creation, social media set-up, a brand book and logo animation.