The Independent Commission Against Corruption South Australia needed a full re-brand to reflect their shifting purpose. Their previous identity had a strong, enforcement-focused feel — serious, forceful and centred on exposing wrongdoing. As their purpose shifted toward education, prevention and creating a safe place for people to speak up, they needed a brand that better reflected that evolution.

​

Beginning with a strategic deep dive to understand how the organisation wanted to show up in the community, we worked towards to a more approachable and supportive identity that could still hold the authority and professionalism of a government agency.

​

 The final outcome is a cohesive, human and trustworthy brand that supports ICAC SA's renewed commitment to prevention, integrity and accessible education.