This branding design for an online homewares store and roll-out called for bright colours, playful illustrations, and a sense of FUN.

 

I had the pleasure of rounding out and creating personas for Sue, the leading lady, as well as her concocting her friends and colouring in her world.

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Sue herself is surrounded by wavy and wacky illustrations of her favourite things. The patterns on her clothes weave her way into the illustrations, the logo, and elsewhere in the brand.

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The end result is a vibrant and fun brand, that gives the customer an immediate insight into the bright and bold products they can find in the store.