Wauchope Laundr-o-Mutt

Wauchope Laundr-o-Mutt is a cheerful extension of The Laundry Shed, created to give the community a fun and convenient do-it-yourself Dog Wash. While it sits within the same cosy, nostalgic world as the main laundrette, it needed its own personality to match the energy of its four-legged customers.

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Using the same colour palette and typography as The Laundry Shed, the identity branches off with playful cartoon illustrations and a collection of irresistibly cute dog photos. Together, these elements form a look that feels connected but distinctly its own.

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The result is a friendly, character-filled brand that makes washing the dog feel less like a chore and more like a charming part of small-town life.