Wauchope Laundr-o-Mutt
Wauchope Laundr-o-Mutt is a cheerful extension of The Laundry Shed, created to give the community a fun and convenient do-it-yourself Dog Wash. While it sits within the same cosy, nostalgic world as the main laundrette, it needed its own personality to match the energy of its four-legged customers.
Using the same colour palette and typography as The Laundry Shed, the identity branches off with playful cartoon illustrations and a collection of irresistibly cute dog photos. Together, these elements form a look that feels connected but distinctly its own.
The result is a friendly, character-filled brand that makes washing the dog feel less like a chore and more like a charming part of small-town life.
Faire Creative
Bringing design, illustration and lettering into the third dimension.
Faire means “to make”, “to do”, or “to play”.