Independent Commission Against Corruption South Australia
The Independent Commission Against Corruption South Australia needed a full re-brand to reflect their shifting purpose. Their previous identity had a strong, enforcement-focused feel — serious, forceful and centred on exposing wrongdoing. As their purpose shifted toward education, prevention and creating a safe place for people to speak up, they needed a brand that better reflected that evolution.
Beginning with a strategic deep dive to understand how the organisation wanted to show up in the community, we worked towards to a more approachable and supportive identity that could still hold the authority and professionalism of a government agency.
The final outcome is a cohesive, human and trustworthy brand that supports ICAC SA's renewed commitment to prevention, integrity and accessible education.
Faire Creative
Bringing design, illustration and lettering into the third dimension.
Faire means “to make”, “to do”, or “to play”.