Bake My Day is a small but mighty Sugar Cookie company who were looking for a full rebrand with packaging assets. They wanted a fun and bright ⁠⁠outcome, with a 70s spin.

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The essence of the logo comes from the varying block colours, stacked in a row. This creates an extremely flexible brand device which can be seen throughout the imagery and packaging.

 

As part of the full brand direction and style guide, Faire created box wraps, thank you cards, packaging stickers, wrapping paper, and then topped it all off with a few GIFs for social media use.

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The result is a truly joyful brand package.