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STARTER BRAND PACKAGE

The building blocks to really get yourself moving, our branding package includes:

  • Logo exploration and creation

  • Logo packaging + a guide to your file types

  • A full creative identity roll out

  • A style guide, to help you understand and use your new brand

  • 6 curated stock images for you to integrate into your media 

  • Business card and letterhead design

  • Social media templates, including 6 square layouts and 3 vertical (story) layouts - available as illustrator files or as Canva templates (a Canva log in is required)

  • An animated version of your logo

  • 3 further assets of your choice* 

 

We’ll start this process off in a similar way to our logo package, but we’ll take you much further on the journey!

 

ONE.

A preliminary chat and verbal direction.

Let’s set a time to grab a coffee (locally or virtually), learn a bit about each other and determine what your brand is going and what it needs to say. 

 

TWO.

Moodboards and visual direction.

Based off of our conversation, we’ll create two moodboards, both of which are set to propel your brand into the big, bad world. Whichever of these makes you shout ‘yes!’ will be the winner.

 

THREE.

Logo and style directions.

No more airy-fairy visionary stuff now, this is the real deal. We’ll present 3 logo options, each paired with a complimentary typeface and colour scheme. You pick the perfect one! 

 

FOUR.

Packaging and delivery.

W’ell tie up your logo in a neat little package, with all its necessary colour ways, in JPG, EPS, PNG and PDF. This is approximately 15 files, which can feel overwhelming, but don’t worry; we’ll also provide you with our file-format dictionary so you’re always in the know.  At this point you’ll also receive a customised style guide, with all the files and information you need on your new colour scheme and typefaces. 

 

FIVE.

Asset drafts.

Time to work on those assets! Business cards, letterhead, stock images, animation, social media templates AND your additional chosen assets. Depending on what you’ve chosen, this process can vary. But roughly, we’ll gather the info we need from you and shoot through a draft of each item in return.

 

SIX.

Polishing and delivery.

We’ll finalise the artwork and add a little je ne sais quoi for good measure. Job well done. 

 

Investments will cost approximately $3880*.
*Are you launching a brand new start-up? Enquire to see if you quality for our New Business Discount.

Starter Brand Package: Services

ASSET LIST

As part of your starter brand package, we include three items from our set asset list. Need a few more? Or have another item in mind? Let us know and we'll adjust your design package accordingly!

Supporting icon set

Supporting illustration set
Stickers

Labels
Price menu
Window decals
Price tags

Menu
Poster
Static email signatures

Brochure

Leaflet

Starter Brand Package: Text
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BRANDING CASE STUDY

Natalie Dubery Personal Training

Natalie Dubery Personal Training is a Melbourne based health and fitness business, who required a full branding package, including logo creation, a style guide, an image library, social media start up and iconography.

The project began with the logo and was expanded into an entire package that was able to kick-start the business.

Starter Brand Package: Image
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