BAKE MY DAY

Branding and Packaging Design

 

Bake My Day is a small but mighty Sugar Cookie company who were looking for a full rebrand with packaging assets. They wanted a fun and bright ⁠⁠outcome, with a 70s spin.

 

The essence of the logo comes from the varying block colours, stacked in a row. This creates an extremely flexible brand device which can be seen throughout the imagery and packaging. Two further brand devices were created, including a hand-drawn icon set and a graphic set of digital 'stickers'.

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As part of the full brand direction and style guide, Faire created box wraps, thank you cards, packaging stickers, wrapping paper, and then topped it all off with a few GIFs for social media use.

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The result is a truly joyful brand package.